The interactive platform is a two-year pilot project in partnership with broadcaster BSkyB and part of TfL's £10bn, five-year investment to boost the popularity of London's public transport.
The service includes a journey planner, live travel news and a taxi search via Sky's iTV portal, Sky Active. The launch is supported by a TfL poster ad campaign, information on its and press advertising.
The platform was developed by iTV specialist Press Red.
Chris Townsend, TfL's director of group marketing, said: "Interactive TV is an increasingly important part of everyday life and represents a cost-effective new gateway that further strengthens TfL's proposition to provide the latest travel information to our customers."
He added: "This is a two-year trial with Sky and will be supported by significant joint marketing campaigns. We hope this will be the beginning of a long and mutually beneficial partnership between TfL and Sky."
Ian Shepherd, managing director of Sky Interactive, said: "Viewers from around the UK will be able to access London travel information on demand whether they live in the capital or are planning a visit."
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