Tesco.com joins forces with lastminute.com for travel site

Tesco.com has teamed up with lastminute.com to launch a travel web site.

Consumers will be able to search for the best deals on flights, holidays, hotels and car hire on the site (www.tesco.com/travel) while earning Clubcard points on all of their travel purchases.

Tesco.com customers will also be given access to a selection of exclusive offers, which will not be made available on its partner's site.

Lastminute.com has used its white-labelling technology to produce the travel web site for Tesco.com. It will be supported by marketing activity and promotions on the supermarket site and through online communication with customers.

John Browett, chief executive of Tesco.com, said: "More and more successful internet retailers are growing their businesses by joining forces.

"Tesco.com customers regularly book mini-breaks and travel online, so launching this web site will enable them to book their breaks when they buy their groceries," he explained.

Brent Hoberman, chief executive of lastminute.com, said: "We'll be able to offer Tesco.com customers considerable value for their travel needs."

This coincides with another deal between lastminute.com and iVillage.co.uk, backed by Tesco. Lastminute.com will provide a travel-booking engine on the site's travel channel.

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