Financial details surrounding the deal not been disclosed, but it will result in some of the BBC's top shows featuring star chefs Antonio Carluccio, Ken Hom and Gary Rhodes being made available to Tesco's 16 million Clubcard members.
Programmes available for online at www.clubcardtv.com include comedies 'Two Pints of Lager and a Packet of Crisps', 'Goodness Gracious Me' and 'Alistair McGowan's Big Impression', alongside dramas 'Carrie's War' and 'Blackpool', and children's classics 'Stig of the Dump' and 'The Secret Garden'.
Tesco is the first retailer in the UK to reward its customers with their own online movie and TV service. Content spanning comedy, drama, kids TV, romance, thrillers and documentaries is on offer with no charges, contracts or subscriptions.
Clubcard TV has been developed by the team behind the Tesco movie and TV service Blinkbox, and, in another UK first, is supported by targeted advertising based on users' shopping habits. The service has thousands of TV episodes and movies following deals with Aardman, Endemol and Warner Bros.
Scott Deutrom, managing director of Clubcard TV, said: "With this deal we're adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that's easy and accessible for customers."
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