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Tesco is top of the list for most searches in the food and drink category, and is second most popular for all high street searches, behind Argos and ahead of Next.

Google's annual 'Zeitgeist' top search lists shows the UK's trends of 2010, based on searches conducted over the course of the year.

Asda is the next brand name to appear in the food and drink list, but in third place, after the search term "recipes".

Cheap travel has proved to be a significant trend for the UK, with "cheap flights", "cheap holidays", "cheap train tickets" and "cheap travel insurance" taking up most of the search terms in the bargain hunting category.

Other search categories include the "fastest rising searches of 2010", which was topped by Chatroulette, the website that randomly links up users across the world to chat online with a webcam.

"Cheryl Cole divorce" was the most searched term in the "top divorces" category, while Take That had the most hits for ticket searches.