LONDON - Tesco is rolling out automated recycling machines which offer ClubCard points outside its stores, as it seeks to boost its environmental credentials.
The machines will offer consumers one ClubCard point for every four pieces of plastic, glass and metal to be recycled. Tesco plans to have 100 of the automated machines in place by the end of 2009.
The installation follows a range of ‘green’ ClubCard initiatives stemming back to the offer of points to customers who use old bags.
Tesco trialled the first machine in late 2006 at its Cheshunt stores, close to its head office.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)