After the relaunch, the site is expected to include a live web chat service, which will act as an interface between customers and online advisers.
It is believed that the site will also feature a recipe search capability that will allow consumers to place all the ingredients in their online shopping basket at once. Similar services are already available at Ocado and Sainsbury's online shops. The intention is to save consumers time, thus making them more likely to purchase all the ingredients they need from Tesco.
Tesco's primary aim is to control the social aspects of the online space, with the functionality of shopping in-store.
A spokesman for the supermarket would not confirm the specifics of the website upgrade, although he did concede that ‘some developments' were taking place.
The online grocery sector is believed to account for 5% of the total grocery market. However, the proportion is expected to grow rapidly in the near future.
Tesco's like-for-like retail sales for the 13 weeks to 30 May increased by 4.3%, or 3.3% including VAT.
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