A six-page in-store leaflet has been designed highlighting the range and detailing the different types of wholefoods available and the health benefits.
The leaflet features product shots and healthy-looking lifestyle photography to reflect the Tesco Wholefoods packaging and branding.
Nooshin Abderabbani, project manager for health at Tesco, said: "The new Tesco Wholefoods range was developed directly in response to the needs of our customers who are always looking for new ways to be healthy. It's about making Wholefoods available to everyone and at good value prices.
"Together with Souk Response we've devised a campaign, which gives our customers all the information they need to make healthy eating choices."
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