Tesco enjoys strongest Christmas performance in three years

LONDON - Tesco has delivered its "strongest Christmas performance" in three years, as it becomes another grocer to announce "record sales".

Tesco: enjoys record Christmas performance
Tesco: enjoys record Christmas performance

In the six weeks to 9 January 2010, like-for-like sales, excluding petrol, increased by 4.9% (VAT adjusted). Tesco also said there was a strong performance of premium products, such as items from its Finest range, and it improved non-food like-for-like sales, driven by clothing, electricals and toys.

According to a Tesco Christmas trading statement released today, the increase in like-for-like sales is its strongest Christmas performance for three years.

The UK supermarket giant also reported strong growth in its online business. Total sales of 20% across both food and non-food led the retailer to deliver to almost 1.5 million customers in the run up to Christmas.

Tesco Direct also increased sales by more than 50% with a strong performance in toys, TVs, games and entertainment (including digital downloads).

Tesco's Double Clubcard Points offer and the additional Clubcard voucher mailing in December, resulted in customers redeeming £34m more vouchers than in the same period last year. This contributed 0.7% to UK like-for-like sales growth.

and said it also experienced a record Christmas performance. The supermarket posted a 6.2% rise in total sales for the 13 weeks to 2 January 2010 and in the seven days leading up to 25 December, it attracted 24 million customers to its stores in its busiest Christmas on record.

 

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