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Tesco Bank has launched a Clubcard Pay+ campaign with its first television ad in seven years, created by BBH.

The integrated work spans TV, radio, social media, digital and print assets, with the TV spot premiering on Monday (10 January) on ITV.

The work demonstrates how Clubcard Pay+ is suitable for day-to-day life and highlights the benefits of using Tesco Bank. The campaign is also running in on-demand streaming channels, OOH billboards and in-store.