The 40-second television ad has been created by The Red Brick Road, the new advertising agency co-founded by Sir Frank Lowe along with former Lowe executives Paul Weinberger, Sam Cartmell and Jason Lawes, and Paul Hammersley and David Hackworthy, who both previously worked for DDB London.
It breaks today and will see Corbett and Dettori, along with Martine McCutcheon, Alan Titchmarsh, Alan Whicker and Paul Daniels, using alternative methods of getting their shopping home.
Tesco aims to cut the number of bags its customers use by 25% over the next two years.
Paul Hammersley, founding partner of The Red Brick Road, said: "Tesco has developed a simple and straightforward initiative that we hope will have a real impact on the number of bags that are wasted in the UK. We wanted the ad to reflect the positive and progressive approach Tesco has taken."
The ad was written by Cartmell and art directed by Lawes. The spot was directed by Neil Harris and produced by Stink. Media planning and buying is handled by Initiative.
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