The lines are a result of customer research that found the supermarket was underexploiting the mass-luxury category.
The new brands include bnatural, which seeks to tap into the growing trend for organic products. The range features 50 products across the bath and shower, bodycare, haircare, skincare, relaxation and sleep-aid categories. Another line, the Body Therapy Spa range, comprises 42 products.
A further 52 lines are being introduced under the revamped Finest label. Last month Tesco pulled its existing 17-product Finest health and beauty range from shelves ahead of a review (Marketing, 11 October). The range was introduced in 2002, following the launch of the Finest food and drink offering in 1998.
Tesco collaborated with a team of experts, dubbed The Beauty Counsel, to develop the new brands, including make-up artist Barbara Daly, with whom the supermarket already has a co-branded cosmetics range, and Bharti Vyas, who created Tesco's Skin Wisdom range.
Tesco's sales of all health and beauty products grew by more than 10% in the first half of this year, according to the supermarket.
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