Created by Publicis, the two 40-second ads will be the 500th interactive television campaign screened on Sky Digital. One ad, called "TA specialist" looks at chef Graham Weston, showing him working in his parent's pub and then cutting to his job in the TA preparing meals for troops in the field.
The second, "TA young officer", shows Donald McIntyre in his workplace as a structural engineer and then in TA training at Sandhurst, before leading his unit on operations overseas.
Pressing the red button will take viewers through to a series of films expanding on the different roles in the TA, including medic and officer. Once in the interactive zone viewers can request a free TA DVD.
Jon Williams, interactive creative director at Publicis Dialog, said: "We have come a long way since the first interactive ads to air on the Sky network. To the consumer, the TV spot and DAL are all part of the same piece of branded communication and, as such, they must be seamless."
Williams said that the interactive element of this campaign delivers a deeper engagement with the brand.
"It allows further exploration of the characters from the TV spot as well as directing viewers towards the response element of the communication," he said.
The campaign was written by Ross Jameson and art directed by Stephen Pipe. The interactive element was created by Jon Williams and Robin Garms.
As well as appearing on Sky, the ad will run on Channel 4 and Five. Planning for the campaign is by ZenithOptimedia and media buying is through MediaCom.
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