The problem with a lot of electronic commerce, and with all the
response-driven banner advertising that’s used to promote it, is that it
tends to rely on rock-bottom prices as its sole differentiator and selling
proposition.
How very refreshing, then, to see the Arcadia Group (formerly the Burton
Group), taking this novel approach to promoting its Racing Green clothing
brand: Was Å“19, now Å“29.
Oh, and although the banner was emailed to Revolution using an anonymous
Hotmail address, the person who sent it sadly forgot to remove his name
from the mail.
So keep the beer vouchers coming, please. You know who you are.
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