Priced at only 拢12.50 to install, the new service becomes the UK's cheapest permanent entry price to high-speed internet. After installation, it costs a standard 拢25 a month for the 512kbps service and 拢35 for 1Mbps service. Standard installation for Blueyonder broadband internet costs 拢50, but is currently available to new customers at half price until February 28.
The new self-install packs are available to the company's existing digital TV customers and does away with the need for customers to fork out for a cable modem, instead making use of cable modems embedded in set-top boxes.
Chad Raube, director of internet services at Telewest Broadband, said: "This is no gimmick or short-term offer, we're breaking new barriers for customers who are considering broadband for the first time. It's fantastic value and requires no separate modem or external activation, so set-up is normally possible within 30 minutes."
He added: "BT has finally got round to dropping some of its activation and hardware fees, but they're not playing in the same ball park. These packs combine our digital TV and broadband internet technology to offer the kind of value that other ISPs can only dream of."
Digital TV customers wanting Blueyonder broadband will be offered a choice of the pre-configured, self-install pack or the standard technician visit.
Telewest Broadband is also planning to trial a wireless self-installation pack in the near future, further adding to its comprehensive menu of broadband installation options.
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