The campaign, which runs until January 28, is the Telegraph Group's biggest ever above-the-line campaign specifically for telegraph.co.uk. Internet user monitor Hitwise News and Media named Telegraph.co.uk as the most visited news website in the UK quality print category between July and September 2006, a claim that was disputed by both Times Online and Guardian Unlimited.
The campaign included 170 posters, 4,000 tube-car panels and 1,000 escalator panels across London Underground and Network South-East. The campaign was created by CHI with media buying by Universal McCann.
Katie Vanneck, marketing director of the Telegraph Media Group said the campaign aimed to build a uniquely loyal online audience through driving repeat visits in order to give advertisers better-quality exposure.
The campaign included 170 posters, 4,000 tube-car panels and 1,000 escalator panels across London Underground and Network South-East. The campaign was created by CHI with media buying by Universal McCann.
Katie Vanneck, marketing director of the Telegraph Media Group said the campaign aimed to build a uniquely loyal online audience through driving repeat visits in order to give advertisers better-quality exposure.
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