mixes editorial content with e-commerce so that beauty and fashion lovers can read about new trends and buy them in the same place.
The launch has been overseen by Nancy Cruickshank, executive director of Digital Futures, TMG, in partnership with the digital agency Made by Many, as .
Cruickshank said: "Careful research and planning has gone into designing a site where users are guided from one area of the site to the next in a seamless way which, coupled with the world-class editorial team behind the site, will ensure a hugely interactive and informative experience."
The "I-spied" section claims to simplify the online shopping experience with its "buy" and "love" buttons placed next to fashion products, encouraging readers to interact with the site using the tag line "Spy it, love it, buy it!".
The "buy" button takes readers directly to the fashion label's purchasing area with one click.
The dedicated site also boasts regular content from Telegraph columnists and fashion experts such as Hilary Alexander and Mary Portas, as well as up to date fashion stories and features, galleries, videos and the latest catwalk reports.
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