The four-week campaign, which launches this week, is worth about £500,000 and will run only via outdoor, featuring on sites on commuter routes in and out of London, including mainline stations Liverpool Street and Victoria. Poster panels will also be used across the London Under-ground network for the duration of the campaign.
Entitled ‘It pays to think big', it will feature images of world-famous politicians, musicians, companies, artists and businessmen who have achieved success. A Wellington boot features on the creative to signify Nokia's evolution from an industrial conglomerate manufacturing such footwear, into a leading global telecommunications group.
The Daily Telegraph and Telegraph.co.uk will cross-promote the campaign, which has been created by advertising agency Adam & Eve.
The campaign is the first undertaken by the newspaper, owned by the Telegraph Media Group, since the launch of its stand-alone Business section and compact Sport section in 2006.
.jpg)
.jpg)