The food campaign, led by the newspaper's food writer Xanthe Clay, is intended to celebrate British food and fresh produce and encourage readers to contribute their own personal recipes.
A dedicated channel on Telegraph.co.uk will house a forum and expert video tips.
The recipes will be published in a co-branded book which will be available exclusively through Morrisons in the autumn.
The activity was developed by Create, Telegraph Media Group's bespoke advertising services division, and planned in close consultation with Morrisons and its media agency MEC.
Anna Hancock, business director at MEC, said: "This is a fantastic way for Telegraph readers to discover more about the Morrisons offering whilst providing a truly interactive and engaging platform during 2010."
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