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Nice article on the potential changes at The Daily Telegraph (Major spring clean for Daily Telegraph, Media Week, January 24).

But why doesn't the paper spend the money on quality reporters, young, hungry feature writers and innovative designers instead of "name" columnists and here-today, gone-tomorrow book serials?

Does nobody in the marketing department realize that 40-year-olds will be 50 in 10 years' time and, thus, the paper will have to go through another relaunch? The Daily Telegraph is going downhill.

Mike Wendling

London