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Saatchi & Saatchi NY gets political to help beer brand break into the general market

Tecate beer helps a multicultural group of men build a wall on the Mexican border in the Heineken-owned brand’s first ad targeted primarily at the general market. The 30-second TV spot from Saatchi & Saatchi NY begins as a bit of seemingly pro-border wall propaganda, before quickly revealing that the "wall" is just three feet high, a handy place for both Mexicans and Americans to set down their beers and set aside their differences. The spot debuts Monday, timed for the first presidential debate between Donald Trump and Hillary Clinton. It airs on FOX News, as well as Univision and Telemundo.