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A little "liquid Aloha" brings perspective in new spots from Duncan/Channon

Three 30-second spots continue the ‘Dear Mainland’ campaign for the Hawaii-based Kona Brewing Company from independent San Francisco agency Duncan/Channon. In "FOMO," "Itself" and  "Little Friday," two actual brothers from the Big Island demonstrate real island attitude. They don’t let work, stress or the fear of missing out (FOMO) get in the way of their relaxation. Instead, they break open a cold Kona beer, sit back and reflect about the things that really matter. "One life, right? Don’t blow it. Mahalo." The work debuts this week on TV, online and on social media.