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CP+B LA promotes video game franchise for third year running

Indiana Pacers shooting guard Paul George summons a group of his fellow NBA stars from Team USA in a new spot for NBA 2K17, the latest iteration of the popular video game franchise. The TV spot spot from CP+B LA began airing Monday. It also stars Kevin Durant, Kyrie Irving, Draymond Green, Jimmy Butler, Andre Drummond and Karl-Anthony Towns, who all report to "2K headquarters" to have their likenesses scanned into the database. Team USA Coach Mike Krzyzewski also makes a virtual appearance in the artfully cheesy spot. CP+B LA created ads for the 2015 and 2016 versions of the game, too.