Vauxhall hopes the new site at will appeal to two audiences, with users being able to view each page from the viewpoint of adults and children.
The site promotes the benefits of the car like the onboard DVD player and transitional seating; and features a playroom area where children can colour in their own Meriva and download car games.
It follows the television advertising campaign, created by Delaney Lund Knox Warren, where the Meriva is shown splitting in half to demonstrate that it is designed for adults in the front, while kids will like the entertainment features in the back of the car.
Stuart Sims, customer communications manager for Vauxhall, said: "The Meriva has been designed using unique insight into what both parents and their kids want from a car."
He added: "The website had to support this ethos and we think it strikes the perfect balance between the rational approach to car buying and the sheer entertainment factor that users with increasingly higher bandwidths are expecting from the internet today."
The campaign is backed by online advertising, targeting family and female-focused websites.
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