Since its launch in September 2007, PropertyIndex.com has focused solely on the buying, selling and renting of accommodation overseas, but now carries UK properties and related services to rival market leader Rightmove.co.uk. Previously, MediaCom handled the site's digital activity in France and Spain while TBG covered all other European territories.
TBG will now deal with all media and creative for the site in the UK and Europe. The site's launch of UK properties will be backed up by a large-scale pay-per-click campaign, plus an affiliate programme and a brand display media campaign.
Lee Bramzell, managing director of PropertyIndex.com, said: "I felt TBG gave us a superior service across many disciplines of digital marketing."
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