Bond has been at the media agency since 2007 and joined as account manager. In her new role, she will be responsible for leading and positioning a new digital division of five people.
She will be responsible for turning the digital department into a standalone P&L centre, without losing the integrated solution it offers within Target Media.
As part of the digital expansion, the company has poached OMD's Jack Bannerman as digital account manager. Bannerman worked at OMD for the past two years on the digital planning and buying account for Sony Pictures. At Target Media, he will focus on continuing his digital media planning work for accounts such as Icon Films and Revolver.
Bond was previously UK marketing manager for Sony Computer Entertainment, where she was responsible for UK PlayStation brand activity, as well as hardware launches such as PS2 slim, PSP and PS3, and software releases including Singstar, Buzz! and Gran Turismo.
Last month, the agency won the £3m planning account for video game distribution marketing and sales company, Namco Bandai Partners.
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