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The 'A Taste for Life' promotion offers consumers the chance to win £5,000 by entering a photograph that "captures rich intense moments in life".

Photo's can be both entered through a bespoke microsite and viewed online. The judging panel will include Magnum president Stuart Franklin and Esquire editor Jeremy Langmead.

The 10 finalists will have their work exhibited alongside Magnum photographers in Liberty of London in May.

Additionally Tanqueray is planning sampling activity at a number of events this year. This will include the Grand Designs Show in April, Taste of London in June and Taste of Birmingham in July.