The agency has created a TV, print, online and direct mail campaign intended to drive people to a allowing them to enter a prize draw for flights to the island of Curacao.
The draw will pick ten finalists who will take part in a treasure hunt on the island in August to find the $500,000 prize.
People are also encouraged to visit the website frequently as they have a chance until May 23 of winning a daily prize of a trip for two to the island.
Brenda Benjamin, director of marketing at the Curacao Tourist Board, said: "The Hidden Treasure 北京赛车pk10 is our little island's way of providing a big bailout for US travellers.
"It is also our strategy to build awareness of Curacao in the marketplace and make the island more acceptable to Americans."