The new films, created by 101, continue the Britvic brand’s first ad campaign in two years. Last month it launched an eight-minute online video promoting the Ring Pullinator.
Once again the videos feature a Tango representative and the host of Smart Deals TV, who this time are selling a range of bizarre products called the "Tang Enhancers".
A dedicated video has been created for each Tang Enhancer: the Nose Tang; Sting Tang; Woo Tang; Boo Tang and Smoo Tang.
The tongue-in-cheek campaign directs viewers to a phone line – 0800 088 2028 – where they can buy the products by navigating a series of options.
The campaign was created by Jack Willoughby and Serhan Asim at 101, which won the account in August 2014. M/Six handled the media.
The online mini-series of films was directed by Matthew Holness through Moxie Pictures.
Holness is best known for writing and starring in the Channel 4 horror parody Garth Marenghi’s Darkplace, which he co-created alongside the comedian Richard Ayoade.
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