The "Future is ship-shape" campaign, designed to boost the existing workforce and to replace those retiring from it, targets school leavers, adult apprentices, university graduates and skilled workers.
Tangible has created a website, radio ads, online social networking and information packs aimed at schools and colleges, including posters and postcards to drive traffic to the website.
The site identifies the benefits of working within the shipbuilding sector and its supply chain. It includes a database of answers to questions posed by potential candidates and by the people influencing their career decisions.
The website also features a range of video case studies designed to bring the stories of current apprentices and staff to life.
A Bebo site has also been launched to target 13 to 24-year-olds.
Tangible is also working on a second stage of the campaign, which will launch in September/October, featuring a series of radio and banner ads targeting people at standard grade, higher, college and university standard.
Kate O'Donovan, group account director at Tangible, said: "It was clear that there was a huge opportunity to deliver on a project that would directly affect people's career choices and ultimately work towards supporting the development of Scotland's high-tech warship building industry, where skills are critical to its long term success.
"We have created a campaign will appeal to candidates making important career choices in a climate of uncertainty."
The campaign is funded by Scottish Enterprise with support from the leading companies in the sector: BVT Surface Fleet (Clyde) and Babcock Marine (Rosyth) with the backing of Skills Development Scotland.
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