The ad, which will push the station's Barclays Premier League commentary, will be broadcast initially on UTV in Northern Ireland as part of a test campaign, before being rolled out more widely in the early part of this year.
The commercial, which is the first for the station since it highlighted its commentary of the 2006 World Cup, is based around the vidiprinter-style delivery that shows updated scores on the screen during television coverage, and will tell viewers which game is due to be covered the following weekend.
Designed by Lionhouse and UTV Graphics, the copy will change every week and air for the few days running up to the weekend.
In an auction run by the Premier League, TalkSport won the live commentary rights to cover 32 Saturday afternoon football games from the start of the current season until the 2010/11 season.
The commercial, which is the first for the station since it highlighted its commentary of the 2006 World Cup, is based around the vidiprinter-style delivery that shows updated scores on the screen during television coverage, and will tell viewers which game is due to be covered the following weekend.
Designed by Lionhouse and UTV Graphics, the copy will change every week and air for the few days running up to the weekend.
In an auction run by the Premier League, TalkSport won the live commentary rights to cover 32 Saturday afternoon football games from the start of the current season until the 2010/11 season.
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