The campaign, which will start Monday (10 November), will see black cabs sporting tailored TalkSport supersides that will promote the station's presentation line-up, which includes Alan Brazil, Ian Wright, Stan Collymore and Ronnie Irani.
Additionally, creative copy will run inside the cabs across 1,300 tip-up seats.
The taxi campaign comes soon after it ran a £300,000 TV ad campaign promoting TalkSport's live coverage of the Barclays Premier League across the ITV North and Central TV regions.
The taxi advertising was designed by Lionhouse Creative, with media planning and buying duties undertaken by Mindshare.
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