T-Mobile promotes real businesses in press campaign for price plan

Telecoms / Utilities

Fiona Ramsay

February 13, 2009

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1 minute

T-Mobile promotes real businesses in press campaign for price plan

LONDON - T-Mobile has launched a new press campaign for real business by offering companies across the UK the chance to star in its advertisements.

The new ads feature T-Mobile Business 1-Plan customers, such as father and son roofing company, J&J Asphalt.

The ads encourage prospective customers to go online and read about how real businesses are using T-Mobile's network tariffs and mobile phones to work flexibly and save costs.

The campaign is part of T-Mobile's ‘Life's for sharing' message.

Oliver Chivers, head of business marketing for T-Mobile UK, said the operator commissioned research to get ‘under the skin' of UK business and based this campaign around the findings.

The mobile company is also running consumer ads on the back of the ‘Dance' TV campaign. T-Mobile is promoting its price offers and phones such as the G1 mobile using the theme of the original dance ad.

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Marketing

Advertising