Giordana joins Synovate, the market research arm of Aegis Group, after 13 years at the WPP Group-owned Millward Brown where he most recently held the post of Brazilian managing director. He also served as European business development director and managing director of Millward Brown's entertainment business.
Ged Parton, CEO of Synovate Southern Europe, said: "Fabrizio brings with him broad research expertise and strong management and client-service skills which will allow Synovate to expand its offerings across a wider range of sectors."
Giordana said: "I am really excited about this opportunity. I will concentrate my efforts on further growing Synovate's presence in the marketplace and making sure our clients get the best from us."
Giordano will report to Massimo de Bennedittus, managing director of Synovate Italy.