The data specialist is using Swinton's past quotes and lapsed policy records to provide modelling on the likelihood of individuals responding or converting to a car insurance offer. JaywingDMG is developing a new segmentation and planning framework to inform Swinton's future marketing activities.
Swinton Customer Information Manager Andy Mills said, ‘By introducing a greater degree of customer insight to Swinton, this project will bring efficiencies across many parts of the organisation; from the direct marketing team to our call centre and branch network.'
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