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Suzuki created an ad showing "dancing" cars for the final of ITV’s Dancing On Ice. It coincided with the car-maker’s "#giveanscross" campaign, which promises to give an SX4 S-Cross away every Monday in March. The spot, created by ITN Productions and the7stars (which also handled media planning and buying), features two S-Cross vehicles figure-skating on an ice rink. It ends with the Olympic ice-skaters and Dancing On Ice stars Jayne Torvill and Christopher Dean being revealed as the drivers of the cars. The work was created by Toby Hutchins and directed by Ben Hume-Paton through ITN Productions.