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Suzuki is launching a campaign to promote its new four-wheel drive, the SX4 S-Cross. The TV ad, created by The Red Brick Road, features a man being inundated with requests from neighbours to drive his new car after he returns home with it. The endline is: "Once you see it, you’ll have to have it." The campaign, which includes radio, outdoor, press, digital, social media and point-of-sale activity, builds on the "have to have it" proposition that was part of a repositioning of the brand in 2012. It was written and art directed by Tom Skinner and directed by Jim Gilchrist through MJZ. Media was by the7stars.