Moore, head of brand innovation at O2, will not be returning from maternity leave after the birth of her second child. O2 said that she is pursuing a new venture, called ‘brandplay'.
Moore is a former head of brand for O2 before being seconded into the head of brand innovation position.
She is also a shareholder in the sex toy company Shy, which was set up Shadi Halliwell, O2's current head of brand. Moore is assisting Halliwell with the roll-out of the latest products as well as brand and creative strategies.
In September, O2 announced it was restructuring its commercial marketing team with the loss of an estimated 10% of its employees. As a result of the changes O2's head of sponsorship and events, Mark Stevenson, was promoted to head the mobile operator's new segment marketing division.
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