As someone who has been deeply involved in all forms of new media for
the past four years, and who bores for Britain at every opportunity about
the future opportunities that it will bring to businesses and consumers,
I’m ashamed to admit that I continue to find the internet more dull than
exciting, and more frustrating than useful.
And like a lot of people I know who access the internet, it’s email which
still ends up being the thing I most enthuse about and use it for.
However, things are definitely improving as more and better brains get
turned towards taking advantage of this new medium, and as we all get more
experienced at what works and what doesn’t.
I’ve been particularly impressed with recent developments at Line One, for
example, where a combination of a redesign and an ever-improving content
line-up has made it one of the few places on the web that I try to visit
regularly.
But on the whole, my surfing still tends to be done primarily with a work
hat on rather than simply for fun. I am either researching information
about potential clients, checking out competitive sites or trying to keep
myself abreast of any new developments.
One notable exception for me was the Jagged Internet Works web site.
This was established by Mick Jagger last year to enable cricket lovers to
hear live commentary, by former Indian test batsman Sunil Gavaskar and
former West Indian fast bowler Michael Holding, from big games being
played abroad.
I had hours of pleasure listening to the live commentary from the West
Indies while working (at BT!) and through its link to the CricInfo
site.
I was also able to access all the relevant statistics and ball-by-ball
descriptions of what I was hearing. Sad or what?
Of course, the downside of this experience was that to get this live
commentary going, I had to download the Real Audio software.
This was not, and is still not, easy for any normal human being to achieve
with any success. Fortunately, an IT person at BT came and did it for me.
He was also kind enough to help a number of friends who wanted to access
the commentary by giving them a step-by-step guide over the phone on how
to set it up.
Surely, the net has to be made easier to use before it becomes something
that people will instinctively turn to for fun and entertainment, as
opposed to mainly for information.
Because until it does, the net will continue to operate at the margins of
most people’s lives (excluding the IT guy at BT), even allowing for the
benefits of email and shopping online.
THIS IS LONDON
This is a fantastic web site that has stopped me having to buy either the
weekly London listings magazine Time Out or the daily Evening Standard.
The site manages to combine great navigation with some excellent content
about everything that I need to know or might want to know about London.
My only criticism would be that it doesn’t let me purchase tickets in the
Hot Tickets section: an omission which I hope will soon be rectified -
after all, many other web sites offer secure online transactions!
Web address: www.thisislondon.com
Developer: Associated New Media
CRICINFO
As a self-confessed cricket nut (recently retired from playing, now just
observing), this site gives me everything I need to know about Cricket
statistics, results and breaking news, as well as delivering complete
coverage during test matches. Heaven!
It also has an international area which allows me to scan all those
results and scores from the rest of the world which are inadequately
covered even by the major UK newspapers.
Web address: www.cricket.org
Developer: In-house
BARGAIN HOLIDAYS
Given that I suffer from a pathological hatred of the automated call
centres that most airlines seem to use these days, I find that I now do
all my checking about flights and holidays over the web. And for me, the
Bargain Holidays site beats the rest because while it might not look as
pretty as some other travel and airline sites, it is incredibly easy to
navigate around to find the information you need before going on to book
your flights. Although, once again, the real frustration is not being able
to actually book on line.
Web address: www.bargainholidays.com
Developer: EMAP Online
CAPITALFM
I’ve always enjoyed this site. It’s colourful and fun and lets an old fart
like me keep abreast of who’s doing what in the world of music. And recent
stories that Capital is setting up a linked music store in direct
competition to the high street stores will make it even better. The recent
addition of breaking news stories also gives it a dynamic, up-to-date feel
which is sadly lacking on other sites of this type.
Web address: www.capitalfm.co.uk
Developer: Capital Interactive.