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Sure has put up tactical print ads across London addressing the Tube strike affecting the capital's commuters.

The ads for the Unilever-owned brand depict images of alternate forms of transport (walking, a scooter) that are drawn in the style of Tube maps. The copy states that: "However you beat the Tube strike, Sure keeps you fresh with every move." The ads will appear on 48-sheet posters across London on 8 July.