Sure, For Men spray deodorant
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Exposure
United Kingdom and Europe
Michael Byrne picks Lowe & Partner's "kung-fu fight" ad for Sure for Men. Meeting your in-laws in a stressful enough thing without having to fight martial arts experts along the way. That's what happens in this colourful and inventive ad for Sure For Men deodorant. Shot like a Hong Kong Jackie Chan movie, everything from the Chinese Elvis song to the karate shouts sounds and feels just right in this understated but exciting execution. Add in deft comic touches and plenty of hilarious stunt work and you have an ad that captivates and entertains at the same time. Directed by Diego Kaplan. Art Director: Hernan Ibarra. Copywriter: Felipe Vieyra.