The six brands making way are Heinz, Cadbury, Amazon.co.uk, Sony, Shell and Marks & Spencer.
Stephen Cheliotis, Superbrands' council chairman, said the results showed that consumers favoured established brands despite the popularity of new media such as Facebook (which last featured in the top 20 in 2013).
He said: "Younger brands, such as the social media giants, are sitting on the sidelines making little impact as a huge battle takes place among trusted, traditional brands seeking to remain relevant and retain their positions among the brand elite."
Google, which was founded in 1998, is the youngest brand in the top 20, but has dropped out of the top 10.
Dyson is the youngest of the other new entrants – Fairy and Haagen-Dazs. The vacuum cleaner manufacturer was founded in 1993.
Superbrands Top 20 UK consumer brand rankings 2013-2015
| 2015 | 2014 | 2013 | |
| 1 | British Airways | British Airways | Rolex |
| 2 | Rolex | Rolex | Apple |
| 3 | BBC | Coca-Cola | Microsoft |
| 4 | Microsoft | BBC | British Airways |
| 5 | Nike | Heinz | Coca-Cola |
| 6 | John Lewis | Microsoft | |
| 7 | Gillette | Hilton | |
| 8 | Mercedes-Benz | Gillette | Heathrow Airport |
| 9 | Kellogg's | Kellogg's | Kellogg's |
| 10 | Apple | BMW | Mercedes-Benz |
| 11 | Lego | Cadbury | BMW |
| 12 | Andrex | Andrex | Heinz |
| 13 | Boots | Amazon.co.uk | BBC |
| 14 | Dyson | Apple | |
| 15 | Coca-Cola | Boots | Lego |
| 16 | Fairy | Nike | Disney |
| 17 | BMW | Sony | Marks & Spencer |
| 18 | Marks & Spencer | BP | |
| 19 | Haagen-Dazs | Shell | Dulux |
| 20 | Virgin Atlantic | Mercedes-Benz | Nescafé |
The ranking is calculated from a shortlist of just over 1,500 brands, scored by the Superbrands council of 33 figures from the marketing industry and an online panel of 2,500 British adults.
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