Figures also show that Coca-Cola’s ad failed to gain the traction the brand might have hoped with only 9,000 tweets and 81,000 YouTube views for its #AmericaIsBeautiful ad, which also drew criticism from some Americans for featuring the song 'America The Beautiful' in foreign languages.
Meanwhile, Budweiser’s ad featuring a puppy bonding with a horse drew in an impressive 185,000 tweets and has racked up 36m YouTube views, although the ad was posted on the video hosting site back on 29 January.
| Advert | Number of tweets | Advert | YouTube views | Posted date |
| Budweiser | 185,095 | Budweiser | 36,423,653 | 29-Jan |
| H&M | 81,426 | Bud Light | 9,007,246 | 30-Jan |
| Axe | 23,201 | Jaguar | 8,179,337 | 28-Jan |
| Doritos | 23,011 | Axe | 5,358,681 | 14-Jan |
| Chrysler | 19,900 | Chrysler | 226,238 | 02-Feb |
| Jaguar | 19,861 | H&M | 154,156 | 02-Feb |
| Bud Light | 12,325 | Coca-Cola | 81,871 | 02-Feb |
| Coca Cola | 9,178 |
(Note: Data collected at 8.30am GMT this morning)
Women were most actively engaged with the advertising around the Super Bowl, even though the match is primarily viewed by men.
Some 61% of social media buzz around the Budweiser ad came from women, according to the figures from Carat.
Unsurprisingly, the H&M ad starring David Beckham in his underwear was massively popular with women around the world, with 79% of tweets coming from women.
.jpg)
.jpeg)
