The Sun's efforts to promote its World Cup iPhone app have backfired after it appropriated up to 32 football blogs to feature in its sweepstake app without their permission.
The Sun emailed football blogs including Whoateallthepies and I'll be Off, a number have pointed out it did not wait for a response before using their sites as part of its promotion.
One blogger fired back that he would be part of the promotion the day The Sun explained "how it took 15 years to apologise for your Hillsborough coverage".
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