Sunrise Radio: 25 pioneering years

As Sunrise Radio, the South Asian station turns 25, Tony Lit, its managing director, reflects on 10 reasons why the station has been pioneering.

  • Bollywood star, Preity Zinta, Asian Lifestyle 2006

    Bollywood star, Preity Zinta, Asian Lifestyle 2006

  • Fashion Catwalk – Asian Lifestyle 2006

    Fashion Catwalk – Asian Lifestyle 2006

  • London Mela 2003 in front of the Sunrise Radio entertainment stage

    London Mela 2003 in front of the Sunrise Radio entertainment stage

  • London Mela 2003 Sunrise audition booth

    London Mela 2003 Sunrise audition booth

  • DJ Jay-Sean in Sunrise Studio 31st October 2014

    DJ Jay-Sean in Sunrise Studio 31st October 2014

  • Managing director, Tony Lit at Sunrise Radio

    Managing director, Tony Lit at Sunrise Radio

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1. Sunrise Radio was the world's first 24-hour Independent commercial Asian Radio station, launched in 1989 by Avtar Lit.

2. As the UK's first 24-hour Asian broadcast media, Sunrise Radio led the way for Asian-specific broadcasters not just in the UK, but across South Asia, and companies such as Zee TV and Rupert Murdoch's Star TV.

3. In the early years, Sunrise Radio's output was so sought after that people would drive for miles into Sunrise Radio's broadcast area just to listen to specific shows and presenters.

4. There was a massive boom in Asian business thanks to Sunrise Radio. We created a platform for enterprising Asians to showcase their businesses and as a result, we helped increase Asian businesses, generate jobs and develop the market for Asian enterprise

5. The influence of Sunrise Radio helped to develop modern British Asian culture, including through events such as the London Mela with the Mayor of London, and initiate a positive change in Asian attitudes to being in the UK.

6. Sunrise Radio has been instrumental in helping to popularise Bollywood, bhangra and Asian-inspired music into the mainstream.

7. Before 1989 it was rare to see Asians in media, but we provided opportunities for British Asians and now many are enjoying successful careers in mainstream TV and radio, including DJ Neev at Bauer Media's Kiss FM.

8. Sunrise Radio celebrated Asian culture and brought it to the forefront with events like the Asian Lifestyle Show (Europe's biggest celebration of Asian culture) and the London Mela with the Mayor of London (one of Europe's largest South Asian outdoor festival).

9. We want to continue to open doors for anyone wanting to join the industry, so we've launched the Sunrise Radio Presenters Academy, a free training scheme for those wanting to pursue a career in radio to get experience alongside professionals.

10. After 25 years, Sunrise Radio is still the number one commercial Asian radio in the UK. According to Rajar Q3 2014 reports that Sunrise Radio's audience is listening for 40 per cent longer with each person tuning in for an average of 10.8 hours weekly.

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