The press ads, which break 19 May and run until 23 June, will appear in women's weekly titles including OK, Closer, Best and Reveal.
The ads make statements such as ‘Britain's mums told us where to stick the artificial ingredients. And it wasn't in the bottle.' Sunny Delight Beverages Company predicts the campaign will reach more than 10m female consumers.
According to the brand the formation of the 'SunnyD Advisory Group' allowed it to use feedback to create a soft drink which parents were happy to give to their children.
The campaign coincides with the recent re-launch of the soft drink which is designed to reposition the brand as a healthy option, which has no artificial preservatives, colourings, flavourings, sweeteners or added sugar.
Sunny D was originally launched in 1998 but despite large sales began to receive criticism from some consumer groups because of its use of additives. In 1999 the brand suffered a setback when one of its additives, beta-carotene, was accused of turning a child orange.
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