Sunday Times pushes super-size Style with radio drive

LONDON – The Sunday Times Style supplement is to publish its largest issue to date with a bumper 156-page autumn fashion special, which includes the secrets of Madonna's wardrobe, on September 19.

The average pagination for the fashion and beauty supplement is 60 pages.

To promote the super-sized edition, a London radio campaign and sampling in Selfridges stores nationwide will break from next week.

Exclusive features inside the magazine also include a feature about supermodel Linda Evangelista. Other highlights include interviews with Justin from The Darkness, Anna Friel and Camilla Rutherford talk about the relationship they have with their stylists. Claudia Croft looks at clothes that are worth the investment and England’s most fashionable health gurus from Gwyneth's cupping therapist to Madge's gyrotonic instructor.

In addition, the special edition of the magazine provides a handbook offering readers even more fashion, photography, beauty expertise, in-depth articles and interviews.

The magazine has also increased its paper quality from its usual 56gsm paper to 60gsm for the one-off special.

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