The full-colour 24-page supplement will include a regular round-up of the best family holidays for under £500; stories on what the newspaper describes as "more exotic and aspirational destinations"; weekend breaks and UK and European destinations; and reader feedback on their holiday experiences.
The supplement is to be edited by Sarah Whitfield-King, a nine-year veteran of the Sunday Mirror.
Tina Weaver, editor of the Sunday Mirror, said: "The launch of Holidays reflects our readers' growing interest in travel and holidays in the UK and abroad. We will be the first tabloid to show our commitment to this expanding market by devoting a section entirely to it."
Neil Hurman, Mirror Group Newspapers advertising director, said: "This presents a great opportunity to advertisers because we have at last created a unified display and classified editorial section with the offer to clients of a full-colour facility."
In the most recent ABC figures, the Sunday Mirror rose 0.24% to 1,701,469 while rival News of the World fell 0.63% to 3,979,216. Sister Trinity Mirror title The People was showed signs of being hit by the launch of Richard Desmond's Daily Star Sunday. It fell 2.64% to 1,170,528, as the new market entrant Star also dropped, falling 4.19% to 499,912.
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