The UK's three most popular tabloids, The Sun, the Daily Mirror and The Star, have been fighting tooth and nail in a bitter price war since the Mirror dropped its price to 20p as part of its relaunch campaign, which saw it drop its red-top banner.
The Sun followed the Mirror, and the Daily Star undercut both with a 10p cover price. The Sun's ABC for September was 3,732,266 up 0.06%.
However, despite the Star's low price, it has lost over 8,000 readers since August. Its circulation was down 1.11% to 745,564 from 753,927, but it remains well up on the year.
In the daily broadsheet sector it was too early to see if the recent price rises had any impact. The Times, which remains at 45p rose 2.29% since August to 693,010. The Independent rose 0.17% to 225,258 and the Guardian soared 4.86% to 406,070. The Financial Times was also up 1.62% to 446,538. The Daily Telegraph was the only broadsheet to lose readers, down 0.69% to 995,817.
In the mid market, the Daily Mail continues to dominate with a circulation of 2,439,423, up 1.62% on August, while The Daily Express lost 2.3% of readers to 1,003,077.
In the Sunday newspaper market Express Newspapers proprietor Richard Desmond's new entrant, the Daily Star Sunday debuted with an ABC audited circulation of 719,308, hitting the circulation of The People, which fell 2.98% to 1,301,799 and the Sunday Mirror, which lost 1.71% of its sale to 1,804,334.
Of the broadsheets, the recently revamped Sunday Times -- the most expensive of the Sundays at £1.40 -- jumped 5.02% to 1,413,322. The Sunday Telegraph was up 1.22% to 782,227, The Independent on Sunday rose 0.15% to 226,632. The Observer was up 3.66% to 462,082.
The Mail on Sunday continued its climb with a 1.96% increase to 2,398,438, hurting the Sunday Express which lost 0.67% to 996,031,
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