The Sun to publish 3D issue

LONDON - The Sun is to publish a 3D edition with 3D colour ads and editorial, including Page 3, a week before the start of this year's World Cup.

The Sun to publish 3D issue

The News International-owned red-top is to be the first national newspaper to run ads and editorial in this format.

The one-off title will be published on 5 June, when Sun readers will see a chunk of its editorial, including Page 3, ads and a World Cup Fixtures Wall Chart in 3D.

Sun readers will receive a pair of 3D glasses with the paper.

It is understood that advertisers will have to pay a significant premium if they want colour ads in 3D.

The Sun is understood to be supporting the issue with a TV campaign running in May.

It is also thought to be upping its print run by hundreds of thousands of copies on 5 June.

The 2010 World Cup in South Africa will be filmed in 3D for the first time. Up to 25 of the games will be captured using 3D cameras.

England's group matches will not be screened in 3D.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content