The cover price of The Sun reverted back to its normal 30p on Monday (August 15), following a period of price discounting in the Carlton area of the country. It had previously been price discounted to 25p in the Carlton region.
News International had been price discounting The Sun in various parts of the country, in a bid to boost its circulation, which totalled 2,821,618 in July.
Its latest move follows its raising of the 25p to 30p in the Central TV region in March.
This means that The Sun is now priced at 30p across the UK.
At 30p, The Sun is still trading at a discount to red-top rival, the Daily Mirror, which is priced at 45p. The mid-market Daily Mail is priced at 55p, while the Daily Express is 45p.
Separately, News International has outraged some retailers by refusing to reduce its Sunday carriage charge – the amount it charges retailers to deliver its papers to them – despite no longer publishing the News of the World.
News International charged retailers £1.85 to deliver copies of The Sunday Times and The News of the World in London, and £2.35 outside city areas.
Retailers had hoped that in light of the closure of The News of The World, this charge would have been reduced.
News International confirmed the price of The Sun.
The National Federation of Retail Newsagents (NFRN), which represents independent retailers, slammed News International, claiming a "rip off", given that the publisher is now delivering just a fraction of the supply on Sundays.
A source close to News International said the delivery cost was the same, irrespective of the number of papers delivered.
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